The Apple App Store’s 25billionth download was recently announced on the company’s website:
“A billion thanks. 25 times over, The App Store has reached 25 billion downloads. Thanks for getting us there.”
With Apple pocketing 30% from every paid app download and in-app purchase, it’s no small potatoes. That said, combined sales from iTunes, App Store and iBookstore in 2011 made up just 6% of Apple’s net sales – a cool $5.4 billion.
Apple launched its 25 Billion Apps Countdown Promotion on February 13. The winner, to be listed online within ten days of the competition ending, will pocket a $10,000 gift certificate.
It wasn’t all that long ago that the App Store zoomed past another significant milestone. In January 2011, Apple announced its 10 billionth app download. That means it added a further 15 billion to its tally in just a little over 13 months.
Apple competitor Google is proving no slouch in the app download stakes either. In December its Android Market passed the 10 billion mark; the company celebrated the milestone by selling selected apps for just 10 cents.
Despite past predictions that the market would peak in 2011, neither smartphone growth nor app downloads show any sign of abating. In fact, according to a 2011 study by Pew Internet Project the opposite is true. As the number of smartphone-wielding Americans has grown, so too has app downloads.
And it’s not just apps that are getting a workout via smartphones, claimed Pew. Browsing the mobile internet and email is also on the up and up. Eighty-seven per cent of respondents said they used their mobile phone as an internet portal; 68% claimed to do so every day.
An impressive 25% of survey participants said their mobile was their primary means of accessing the internet.