Is a Mobile Website Considered Duplicate Content?

mobile websites not duplicate contentThere is a debate in the mobile SEO world small village:

Is having a mobile version of a website considered duplicate content?

No.

Matt Cutts, known as “Google’s SEO guy”, addresses this issue in a nice and quick video.

Basically, Google is smart enough to tell whether a website is meant for mobile or desktop. This means Google keeps track in its index of sites, the fact that you have a separate mobile version. So if you have a mobile version of your website, don’t worry about duplicate content.

This is also stated in a more confusing way on the Official Google Webmaster Central blog:

Once Googlebot-Mobile crawls your URLs, we then check for whether the URL is viewable on a mobile device. Pages we determine aren’t viewable on a mobile phone won’t be included in our mobile site index (although they may be included in the regular web index).

Does Your Mobile Site Need a Different URL?

No.

Google’s goal is to offer desktop searchers desktop sites, and mobile users mobile sites. A desktop user won’t see your mobile site come up in a search for your keywords.

In the above video, Cutts offers one suggestion for mobile site owners. Creating a separate URL for your mobile site – m.yoursite.com – can be helpful for testing purposes, or to help visitors understand they are inside a different version of your main site. But in terms of SEO, it’s not necessary.

Further reading:
Google Webmaster Central Blog – “Help Google Index Your Mobile Site”

Search Engine Land – “Don’t Penalize Yourself: Mobile Sites are Not Duplicate Content”

About Emily Sokolow

Emily is a blogger and content writer for Wix, a platform for free website and mobile website creation. She's on the daily hunt for inspiring mobile web design and manages the WixMobile blog at wixmobile.com.
This entry was posted in Make a Mobile Website and tagged , , , , , . Bookmark the permalink.

3 Responses to Is a Mobile Website Considered Duplicate Content?

  1. freesoft says:

    Thank you..really informative!!

  2. Tal Zohar says:

    Google is smart (enough) !

  3. lobo says:

    I recommend to use a .mobi domain for the mobile-optimized version of your site. No issues with Duplicate Content at all and really easy for your vistors to keep in mind – Desktop: yoursite.com, Mobile: yoursite.mobi (see also: Top 5 Reasons Why You Need a .mobi Name). Cheers!

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